We are looking for a  Marketing Director  to join the U.S. team of a fast-growing CRM solutions provider in the  healthcare and life sciences  sector. This is a  remote role based in the USA.

The ideal candidate is an experienced marketing professional with a strong background in Marketing Automation and SaaS within the U.S. market. Fluency in English is required.  Ukrainian or Russian is an advantage, as you will collaborate closely with a technical team located in Ukraine.

Role Mission Design and scale a repeatable, measurable Bowtie Revenue Factory that generates qualified demand (MQL→SAL→SQL→Opp→ARR) and runs post‑sale marketing (Onboarding→Adoption→Expansion→Advocacy), powered by a modern Marketing Automation stack and compliant with Pharma.

Scope of Responsibilities Marketing Automation & Operations

Select/implement MAP (Marketing Automation Platform) (e.g., Marketo/Eloqua/HubSpot) and integrate with CRM (e.g., Salesforce/HubSpot). Build behavioral + firmographic lead scoring; dynamic segmentation; enrichment & dedupe; UTM discipline; routing with speed‑to‑lead SLAs and alerts. Author multi‑channel journeys (email, paid, content, webinars, events, retargeting) and product‑triggered communications in partnership with CPO/PMM. Stand up dashboards (MQL→ARR), attribution (sourced/influenced, multi‑touch), cohort views, and an A/B experimentation program.

Demand Generation & Channels

Own SEO/content strategy, paid acquisition (LinkedIn/SEM/retargeting), ABM (1:1/1:few), partner and event motions. Ship conversion assets: industry LPs, ROI calculators, interactive demos/sandboxes, case libraries; enforce clear CTAs into demo/trial/MQL flows.

Website, Lifecycle & Post‑Sale Marketing

Increase website CVR; implement consent & preference center (GDPR), regional routing; instrument web analytics. With CS/CEC: run onboarding/adoption/expansion/advocacy programs; build champions/community; connect product analytics to lifecycle campaigns.

Alignment with Sales (CCO) & Product (CPO)

Codify MQL/MQA definitions, scoring, routing SLAs with Sales; weekly revenue sync and closed‑loop feedback on lead quality and outcomes. Partner with CPO/PMM on launches and value messaging; set pipeline influence goals; deliver enablement (battlecards, demo narratives) aligned to product readiness and MLR timelines.

Team, Vendors & Budget

Build and lead: Marketing Ops, Demand Gen/ABM, Content/SEO, Paid, Events/Community (plus agencies). Own budget, media plan, quarterly hiring plan, and vendor selection/management.

Required Experience 8–12+ years in B2B SaaS marketing (CRM domain strongly preferred; Pharma CRM is a plus); 3+ years in a Director/Head role. Proven experience in the US market is a must. Hands‑on implementation of MAP and lead lifecycle: scoring, MQL/MQA, routing SLAs, attribution, CRM integration, and data hygiene. Built and scaled Bowtie‑style revenue engines across pre‑sale and post‑sale loops with measurable impact on pipeline, ARR, and NRR. Leadership across Demand Gen/ABM/SEO/Paid/Content; running integrated enterprise campaigns with clear revenue accountability. Compliance experience: MLR governance, GDPR/consent; understanding of Pharma B2B boundaries. Data‑driven operator with strong executive communication to CEO/CCO/CPO; comfortable with funnel math and forecasting.

Skills & Tools MAP (Marketo/Eloqua/HubSpot), CRM (Salesforce/HubSpot), CDP (Segment or equivalent), enrichment/intent (ZoomInfo/Clearbit/6sense/Demandbase), webinar/event platforms. Web analytics (GA4 or equivalent), tag manager, A/B testing, SEO suite, BI (Looker/Tableau/Power BI), basic SQL for cohort and funnel analysis. Process tooling: project management, content calendar, MLR checklists, SLA monitoring.

Culture & Soft Skills Outcome‑oriented, translates marketing data into revenue and product impact. Systems thinker, operational discipline (SLAs, playbooks, calendars). Collaborative partner to the CEO/CCO/CPO, transparent, concise communicator. Builder who hires A‑players, delegates smartly, and develops talent.

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