Full-Time | On-Site | Automotive & RV Industry

Drive dealership growth across multiple rooftops.
We’re looking for a high-impact Automotive & RV Director of Marketing to lead strategic marketing efforts for our multi-location Auto and RV dealerships. This role oversees a team of Regional Marketing Managers and works directly with the executive team and General Managers to drive traffic, improve conversion, and deliver measurable ROI. Whether you're a proven marketing leader or a former GM with strong business instincts and a passion for customer experience, this could be the right seat.

What You’ll Do

Lead & Develop a Marketing Team

• Manage and mentor a team of regional marketing managers within a larger, multi-company marketing group.
• Work with the marketing operations team to build scalable marketing systems focused on local execution, audience targeting, and campaign performance.
• Use training tools like scorecards, LMS content, and dynamic reporting to drive accountability.

Drive Sales Through Strategic Marketing

• Align marketing with sales goals across all Auto and RV locations.
• Track KPIs like customer acquisition cost, lead-to-sale conversion, and revenue attribution.
• Use data to adjust campaigns, optimize spend, and hold the team accountable to ROI.

Own the Customer Experience – Bridge the Sales vs. Marketing Gap

• Enhance the customer journey across digital, in-store, and hybrid touchpoints. Collaboration with training & sales teams is critical
• Work with sales and training departments to perfect processes like CRM personalization, AI-driven follow-up, and mobile-first campaigns.
• Work with marketing vendors to improve ROI, clarity, and consistency in every interaction.

Manage Vendors & Products

• Assist with product selection and implementation across all stores.
• Assist with merchandising, messaging, and digital alignment to drive engagement.
• Build and manage vendor relationships with a focus on execution and ROI.

What You Bring

• Leadership experience in multi-location marketing or dealership operations
• Strong understanding of lead generation, customer experience, and marketing analytics
• Willingness to lean into new & proprietary tech stacks and work with developers to perfect new and innovative processes.
• Proven ability to lead teams, drive strategy, and produce measurable results
• Experience in automotive, RV, or similar retail industries preferred

Why Join Us

• Competitive salary + performance-based bonuses tied to revenue KPIs
• High-visibility role reporting directly to the Chief Marketing Officer and working collaboratively with a seasoned Creative Director and Director of Marketing Operations/Digital Director
• Strong support team and executive buy-in for innovation and growth
• Impactful role that directly supports sales, service, and customer retention across dealerships

Reports To: Chief Marketing Officer
Direct Reports: Regional Marketing Managers, Marketing Inventory Specialist