Associate Media Director, Paid Social - (423) Share this job as a link in your status update to LinkedIn. Job Title Associate Media Director, Paid Social Business Title Associate Media Director, Paid Social Education High School / GED Location Downtown Dallas (MEDG) - Dallas, TX 75201 US (Primary) Tulsa (MEDG) - Tulsa, OK 74119 US

Salary Grade Job Type Full-Time Exemption Type Exempt Travel Some Travel Job Description Who We’re Looking For Are you a performance-driven Paid Social expert who loves to strategize and loves to get in platform and build campaigns? Do you excel at developing full-funnel strategies that drive both brand growth and real business outcomes? Medium Giant is seeking an Associate Media Director, Paid Social to lead strategic planning, execution, and team development across a diverse portfolio of tourism, education and brand clients. In this mid-level role, you’ll plan and execute innovative, results-focused campaigns across Meta, TikTok, Pinterest, Snapchat, LinkedIn, YouTube, Reddit, and emerging platforms. You’ll mentor junior team members, own key client relationships, and champion a culture of curiosity, collaboration, and performance excellence. What You’ll Do Lead Strategy & Innovation: Own and drive full-funnel paid social strategies with a strong focus on conversion performance (ROAS, CPA, CPL, Revenue) and scalable growth across platforms.

Executional Excellence: Build, manage, and optimize campaigns across Meta, TikTok, Pinterest, Snapchat, Reddit, and other social platforms.

Creative Development: Guide creative strategy and collaborate with internal and external creative teams to deliver high-impact creative assets tailored for each platform and audience.

Client Leadership: Serve as a strategic lead and trusted advisor for client stakeholders—owning performance narratives, communicating campaign impact, and guiding media decision-making.

Real-Time Optimization: Continuously analyze and refine campaign performance, leveraging advanced data tools, platform insights, and attribution reporting.

Integrated Collaboration: Work closely with strategy, creative, analytics, and other media channel leads (SEO, SEM, etc.) to ensure cohesive, cross-channel execution.

Mentorship & Team Building: Guide and mentor a team of paid social and media specialists—coaching on both technical skills and development.

Process & Efficiency: Establish and improve operational processes, flawless pacing, and ensure campaigns are delivered on time, within scope, and to the highest standard.

Test & Learn: Champion a culture of experimentation—developing test frameworks to pilot new tactics, platforms, and creative approaches.

Thought Leadership: Stay ahead of platform shifts and emerging trends—integrating innovations into client strategies and team playbooks.

Job Requirements What You Bring Experience: 4-6+ years in paid social media, with hands-on experience with a focus on conversion-based campaigns for clients

Platform Expertise: Deep hands-on-keys experience of Meta (Facebook/Instagram) and TikTok, with experience across Snapchat, Pinterest, LinkedIn, Reddit, X and other emerging platforms.

Performance-Driven Mindset: Proven track record of managing large and small media budgets, scaling performance campaigns, and optimizing for lower-funnel metrics.

Creative Acumen: Skilled in crafting high-performing creative strategies that align with brand voice, platform best practices, and audience insights.

Analytical Rigor: Strong analytical skills with experience using Google Analytics, Excel, and third-party attribution platforms to draw actionable insights.

Team Leadership: Demonstrated ability to mentor a team, standardize best practices, and foster a high-performance, supportive culture.

Client Communication: Excellent written and verbal communication skills with experience presenting to and influencing senior clients.

Proactivity & Problem-Solving: A self-starter who brings forward-thinking solutions and thrives in a fast-paced, evolving media landscape.

Learning Orientation: A continual learner with a passion for staying ahead of trends, technologies, and tactics in social media marketing. We’re looking for someone excited to show us how they’ve driven performance. Feel free to share a portfolio, campaign examples, or a quick write-up of your wins. You can add it as an attachment when you apply or send it directly to Rosalind Tolbert @ rosalind.tolbert@dallasnews.com .”

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