Associate Director, US Brand Marketing - Influenza Vaccines

New Yesterday

As the Associate Director, US Brand Marketing, you will serve as a strategic leader and brand ambassador for one of our key vaccines within our influenza vaccines portfolio. Reporting to the Director, US Brand Marketing, you will be responsible for developing and executing brand strategies that differentiate our offerings in a highly competitive and rapidly evolving market. You will collaborate cross-functionally to drive brand growth, enhance market positioning, and ensure alignment with commercial objectives across the U.Brand Strategy & Execution
Lead the development and execution of the annual brand plan, including strategic imperatives, key initiatives, and tactical execution for the brand with oversight from the Director of Brand Marketing.
Develop compelling brand messaging and promotional campaigns that resonate with key stakeholders in the vaccine decision-making process and align with specific market/customer needs.
Support the holistic commercial offer by integrating clinical, operational, and financial value propositions into brand promotional messaging/tactics.
Oversee agency management, MLR review, and budget management for the brand's promotional activities.
Identify and monitor metrics to assess performance and execution of promotional activities.

Collaborate with Sales, CE, Market Access, Customer Ops, Medical Affairs, Regulatory, Legal, Policy, and Communications to ensure cohesive execution of brand strategies.
Serve as the brand champion across internal and external stakeholders, including advocacy groups and professional societies.

Market Insights & Competitive Intelligence
Conduct and synthesize primary and secondary market research to inform brand decisions.
Sales Enablement & Training
Partner with Sales and Training teams to develop tools and resources that support field execution.
Support workshops and assessments to ensure message mastery and alignment with commercial goals.

Bachelors' degree required, preferably in Life Sciences or Business/Marketing. MBA is preferred.
Minimum 8+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/ biotech or relevant industry;
Experience in a range of sales, marketing, sales training and commercial roles in the life sciences businesses
Pharmaceutical/biotech/medical device sales experience is advantageous
Some domestic travel required (e.g. sales meetings, field rides, conventions)

In addition to base salary, total compensation for this role may also include incentive compensation and equity.
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Location:
Summit
Salary:
$180,000,000,205,000,000
Job Type:
FullTime
Category:
Managers