: About the role: This is an exciting time for the Plasma Derived Therapies business unit, Immune Deficiency and Neuromuscular franchise! Join our launch team as Associate Director, HCP Marketing, where you will be a key leader responsible for helping develop the strategic direction of our newest addition to the IG portfolio as we prepare for a best-in-class launch in PI. Responsibilities will include developing and executing tactics likely including but not limited to personal and non-personal promotion, search, professional engagements, and congress presence. You'll work closely with our franchise team to drive brand awareness through paid and earned digital media. Success in the role will depend on effective cross-functional partnership and collaboration. You will also leverage data and insights to inform the decision-making processes and ensure that our strategies are rooted in deep understanding of HCPs' needs and behaviors. How You Will Contribute Partner with the Launch Lead in developing positioning, brand personality, differentiation, brand pillars, and campaign core creative platform. Be the daily lead in the implementation of all HCP pull-through marketing, partnering with multiple internal stakeholders and external agencies. Partner with SCIG brand team to ensure clarity in brand differentiation. Partner with Insights & Analytics to sharpen portfolio strategy with this new brand entrant. Own strategically aligned engagement plans and tactics ensuring successful execution. Minimum Requirements/Qualifications Bachelor's degree 8+ years' experience with increasing responsibilities in sales, marketing or related function 4+ years of dedicated experience engaging with HCPs Foster collaboration, and enable teamwork Set priorities, develop roles and responsibilities, and manage external partners Deep understanding of a brand/franchise strategy and how to effectively engage HCPs Preferred MBA Pharmaceutical industry experience Experience working on a product launch Experience in PDT, particularly Primary Immunodeficiency Travel Requires approximately 25-40% travel, which includes travel to Cambridge, MA office About Us At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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