This is an exciting time for the Plasma Derived Therapies business unit, Immune Deficiency and Neuromuscular franchise. Join our launch team as Associate Director, HCP Marketing, where you will be a key leader responsible for helping develop the strategic direction of our newest addition to the IG portfolio as we prepare for a best-in-class launch in PI. This role is highly visible and important, as its remit will span all HCP marketing stakeholders and channels. You will develop and execute tactics likely including but not limited to personal and non-personal promotion, search, professional engagements, and congress presence. You'll work closely with our franchise team to drive brand awareness through paid and earned digital media. How you will contribute: Partner with the Launch Lead in developing positioning, brand personality, differentiation, brand pillars, and campaign core creative platform. Be the daily lead in the implementation of all HCP pull-through marketing, partnering with multiple internal stakeholders and external agencies. Partner with SCIG brand team to ensure clarity in brand differentiation. Partner with Insights & Analytics to sharpen portfolio strategy with this new brand entrant, distill insights, validate business opportunities, optimize channel mix, and educate HCPs. Own strategically aligned engagement plans and tactics ensuring successful execution, including launch of HCP and Access marketing resources, HCP fee-for-service plan and pull through, P2P strategy and resource development, national and regional congress plans, and regional marketing resources as appropriate. Recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability. Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines, and budgets. Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross-functional partners including PRT, medical affairs, compliance, and IT. Minimum Requirements/Qualifications: Bachelor's degree. 8+ years' experience with increasing responsibilities in sales, marketing, or related function. 4+ years of dedicated experience engaging with HCPs. Foster collaboration and enable teamwork. Set priorities, develop roles and responsibilities, and manage external partners. Deep understanding of a brand/franchise strategy and how to effectively engage HCPs, with a strong understanding of business, finance, and risks/benefits of decisions. Experience in marketing strategy and tactic design with the ability to communicate ideas to internal colleagues and external partners. Broad-based HCP Marketing knowledge from non-personal to field sales. Leverage data and analytics to distill insights and drive data-based decision making. Preferred: MBA. Pharmaceutical industry experience. Experience working on a product launch. Experience in PDT, particularly Primary Immunodeficiency. Experience developing engagement plans for thought leaders/key opinion leader management and ability to comfortably liaise with these customers. Travel: Requires approximately 25-40% travel, including travel to Cambridge, MA office. Ability to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights. Some weekend travel may be required. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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