Description

Reports to: Director of Development

Salary: $85,000

Transportation Alternatives (TA), New York City's leading advocate for walking, biking, and public transit, is seeking an Associate Director Membership and Marketing to join our development team. This role plays a key part in growing and engaging TA’s supporter base through compelling marketing, strong donor stewardship, and effective event promotion. Reporting to the Director of Development, the Associate Director of Membership and Marketing will lead strategies to attract, retain, and engage individual supporters, while aligning marketing efforts with TA’s fundraising and organizational goals.

This is an exciting opportunity for a mission-driven, self-motivated, and detail-oriented professional who wants to deepen their impact in nonprofit fundraising and communications. Responsibilities

Content and Marketing Create marketing material for use across all development functions, including emails, social media posts, promotional materials, campaign content, landing pages, etc.

Ensure development marketing activities are successfully integrated into the organization’s overall communications calendars and plans

Serve as the liaison between the communications team and the development team Membership & Major Gifts Play a key role in the creation of print and digital membership recruitment and retention campaign materials

Play a key role in the evolution and management of the membership program, including identifying benefits and marketing the program

Provide stellar customer service for TA members and constituents

Support the implementation of annual fundraising campaigns, including membership recruitment and retention campaigns and the end of year appeal Events & Partnerships Provide marketing support for events including Bike Month, TA’s annual benefit, conference, member party, and bike tours among others

Build and maintain registration and marketing pages for fundraising events

Develop, manage, and execute a deadline-driven marketing calendar for events, including writing and composing marketing emails, social media, and paid advertising General Fundraising Manage TA gift shop, including the online interface and physical inventory. Organize and execute promotions like Black Friday, member sales, and other tactics to increase sales

Recruit and manage annual marathon fundraising teams

Represent TA at advocacy and partner events across all five boroughs

Assist the Director of Development with tracking monthly fundraising progress and reconciliation of income with the finance team

Collaborate with the Finance and Data teams to manage and maintain individual donor revenue and program activities in the organizational database

Manage and supervise work of the Development Associate, once hired Qualified candidates will bring with them: 5-7 years of work experience in a development or marketing role at a nonprofit

A team player who possesses strong interpersonal and customer service skills

Self-directed, able to work independently on multiple projects, and able to set and adhere to deadlines

Ability to work in a fast-paced, frequently changing environment

Superior organizational skills and an aptitude for process and systems

High degree of emotional intelligence, professionalism, and level of confidentiality

Proficient with Microsoft Office and Google suites

Strong written and verbal communication skills

Familiarity with EveryAction or other CRMs

Familiarity with Squarespace or other CMS

Fluency in social media and email marketing

Interest in TA’s mission to improve the livability of NYC through transportation infrastructure Exceptional candidates will also bring with them: Superior written and verbal communication skills

Demonstrated success as a frontline fundraiser

Experience with meta ads and google adwords

Fluency in SEO

Experience managing staff