Position Summary: The Associate Director of Marketing for Established Brands plays a critical role in shaping and executing marketing strategies for late-lifecycle brands, particularly as they approach loss of exclusivity (LOE). This position is pivotal in maximizing brand value, optimizing commercial investments, and managing the evolution of Otsuka's CNS portfolio. You will collaborate closely with market access, sales, medical affairs, and finance to implement strategies that ensure sustained revenue and market position for our products. Key Responsibilities: Brand Strategy & Lifecycle Management: Lead marketing initiatives for established brands like Nuedexta, focusing on strategic transitions, ensuring continued performance, and preparing for LOE. Commercial Execution: Develop and implement comprehensive marketing plans that maintain brand revenue, optimize promotional spending, and identify post-LOE opportunities. Cross-Functional Collaboration: Partner with market access, finance, commercial operations, and medical teams to guarantee the effective execution of brand strategies. Market Insights & Competitive Intelligence: Track market dynamics, competitor activities, and changes in reimbursement to refine marketing strategies accordingly. Performance Monitoring & Optimization: Analyze key performance indicators (KPIs), adapt marketing tactics based on data insights, and create cost-effective promotional strategies. Vendor & Agency Management: Manage agency relationships and resources to ensure optimal execution of marketing initiatives. Portfolio Planning: When necessary, assist the team in relevant early commercialization work and planning within the CNS space. Qualifications & Key Competencies: Bachelor's degree in Business, Marketing, or a related field; MBA preferred. 6+ years of experience in pharmaceutical or biotech marketing, particularly with late-lifecycle brand management or LOE strategies. Strong understanding of market access, reimbursement, and commercialization strategies. Proven track record in developing and executing marketing plans for mature brands. Excellent cross-functional collaboration skills, with experience working alongside sales, market access, and medical teams. Analytical mindset with expertise in performance tracking and investment optimization. Experience in budget management and vendor oversight. Able to thrive in a matrixed environment, managing multiple priorities effectively. Competencies: Accountability for Results: Maintain focus on strategic objectives and uphold high-performance standards. Strategic Thinking & Problem Solving: Make informed decisions considering long-term impacts on customers, employees, and the business. Patient & Customer Centricity: Keep an ongoing focus on the needs of our customers and key stakeholders. Impactful Communication: Convey ideas clearly and effectively while influencing stakeholders at all levels. Respectful Collaboration: Value diverse perspectives and foster partnerships to achieve common goals. Empowered Development: Take an active role in personal and professional growth as a fundamental business imperative. Salary Range: Minimum $164,530.00 - Maximum $245,985.00, plus incentive opportunities. This range reflects typical pay and starting salaries based on experience, skills, and internal comparisons. Company Benefits: Otsuka offers comprehensive medical, dental, and vision coverage, basic life and disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and more. This job description aims to outline the primary nature and responsibilities associated with this position. Otsuka reserves the right to modify job duties as necessary to meet business needs. Otsuka is an equal opportunity employer, encouraging all qualified applicants to apply.