Associate Director, Medical Affairs Omnichannel Strategy

New Yesterday

Position Summary: Join our dynamic team as the Associate Director of Global Medical Affairs Omnichannel. In this pivotal role, you will spearhead the development and execution of the omnichannel strategy for Global Medical Affairs across various therapeutic areas and brands. As a strategic leader, you will collaborate closely with our Medical Affairs and Omnichannel Center of Excellence (CoE) to ensure that our medical content and engagement strategies are expertly tailored to meet the needs of healthcare professionals (HCPs) and other stakeholders. Key Responsibilities: Omnichannel Strategy & Execution: Design and continually improve the omnichannel engagement strategy for Medical Affairs across all brands. Collaborate with cross-functional teams to integrate scientific content seamlessly across various channels including email, web, mobile, and digital platforms. Cross-functional Collaboration: Act as the primary liaison between Global Medical Affairs, Omnichannel CoE, IT/Technology, and Data & Analytics teams, ensuring that our priorities are reflected in enterprise-wide initiatives. Medical Content Integration: Oversee the adaptation of scientific content for diverse channels, ensuring alignment with customer journeys. Guide teams on content modularization and personalization to enhance HCP engagement. Compliance & Governance: Ensure all omnichannel activities comply with internal medical, legal, and regulatory standards, and manage review processes in collaboration with Compliance and Legal teams. Leadership & Innovation: Provide thought leadership on emerging trends in medical omnichannel engagement, and foster digital skills enhancement within the Global Medical Affairs team. Customer Experience Design: Lead the creation of customer-centric integrated experiences that align with brand strategies and customer journeys. GMA Training & Support: Promote the use of omnichannel methods within the Global Medical Affairs team and provide training for enhanced engagement. Performance & Risk Management: Regularly review the effectiveness of omnichannel methods, proposing improvements and identifying execution risks. Process Improvement: Navigate and resolve ambiguities by identifying process gaps affecting project efficiency. Learning & Development: Foster a learning-oriented culture within the team, encouraging curiosity and comprehensive knowledge building. Minimum Qualifications: A B.A. or B.Sc. with 3-5 years of experience in omnichannel strategy and digital engagement within the pharmaceutical industry. Experience in medical material development and customer journey mapping is essential. Preferred Knowledge, Skills, and Abilities: Preferred candidates will hold an MBA or advanced degree, have a track record in launching successful medical omnichannel initiatives, and possess deep knowledge of digital engagement platforms and analytics tools. This remote role requires 30% travel for in-person meetings, including occasional visits to Otsuka Princeton/Rockville offices. Company Benefits: We offer a comprehensive benefits package including medical, dental, vision, and more. Join us and discover why Otsuka is a great place to work! Otsuka is committed to equal opportunity and encourages all qualified applicants to apply regardless of their background. If you require accommodations due to a disability when applying, please reach out to our accommodations team.
Location:
Washington, DC, United States
Category:
Management Occupations