Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Position Summary: The Associate Director, Iberdomide marketing will play a critical role in supporting the execution and assisting in the development of brand strategies to drive the success of iberdomide, a top priority asset for BMS in multiple myeloma. This role primarily focuses on launch execution, including personal and non-personal tactics, media planning, targeting and involvement in launch strategy. The ideal candidate is an experienced marketer with strong analytical skills, cross-functional collaboration experience, and launch experience. Key Responsibilities: Assist in the development and execution of strategic marketing initiatives to maximize Iberdomide’s commercial success.

Assist in the development of brand positioning, messaging, and customer segmentation tactics specifically for MM.

Collaborate with cross-functional teams to ensure aligned and efficient execution of tactics aligned to strategy.

Supports the implementation of the go-to-market strategy for Iberdomide.

Execute HCP engagement, market education initiatives, and sales force readiness activities

Coordinate closely with medical affairs and regulatory teams on scientific communications and thought leader engagement.

Partner with market access teams to support reimbursement and payer strategies execution.

Support market research and competitive analysis to inform executional tactics.

Monitor and report on competitive threats within the MM treatment landscape.

Leverage data analytics and customer insights to optimize executional efforts.

Work closely with sales, market access, regulatory, and medical affairs teams to execute marketing initiatives.

Develop and deliver targeted field materials, training programs, and digital marketing campaigns

Manage external partners, including agencies and vendors, ensuring high-quality execution of marketing programs.

Track key performance indicators (KPIs) and marketing effectiveness.

Provide execution-focused analysis and recommendations leadership.

Manage project timelines, budgets, and resources for effective execution.

Key Qualifications & Experience: Education: Bachelor’s degree in marketing, Business, Life Sciences, or related field (MBA preferred).

Experience: Recommended 5 years of experience in pharmaceutical marketing, brand management, or product management, ideally in hematology, oncology, or rare disease.

Proven experience supporting successful brands, ideally within hematology or rare disease indications.

Strong analytical skills, with demonstrated ability to translate market insights into effective executional tactics.

Excellent communication, organizational, and project management skills.

Knowledge of hematology, oncology, or rare disease pharmaceutical marketing.

Experience executing digital marketing, omnichannel engagement, and customer-centric marketing strategies.

Strong financial acumen, budget management, and forecasting skills.

Compensation Overview: Madison - Giralda - NJ - US: $164,990 - $199,933 Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.