Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Summary:

This role is ideal for someone who is building a career in marketing and is eager to learn and grow in a supportive environment. The individual in this role will be an important contributor in driving launch excellence preparation and developing peer-to-peer (P2P) strategies to bring to the US market. Responsibilities: Assist in the development and execution of launch planning strategies, including the development of a launch excellence dashboard Work cross-functionally with marketing teams, sales, Market Access, Patient Access Support Solutions, BI&A and Medical to ensure executional alignment Manage HCP marketing budget and invoicing Support internal review processes and work with external partners to ensure timely and accurate preparation of tactical projects Drive strategy and execution of the HCP tactical marketing plan and management of agencies/vendors Lead the creation and implementation of (P2P) marketing strategies and resources to engage healthcare professionals (HCPs) and key opinion leaders (KOLs) Partner with key internal stakeholders and agency partners to distill market research and voice of customer insights to identify trends, opportunities and competitive landscape dynamics to inform launch strategies Monitor and assess the performance of launch initiatives and P2P marketing initiatives to inform and shape brand strategy Through strong project management, work closely with internal stakeholders and key agency partners to deliver against targeted scope of work Ensure that all marketing activities are compliant with regulatory and legal requirements Qualifications: Bachelor's degree with minimum 5 years industry (pharmaceutical/biotech or related agency) Previous HCP marketing or related experience is highly desirable Ability to drive a culture of accountability, balanced with a keen ability to collaborate and work in a matrixed environment Ability to successfully navigate internal MLR (medical, legal, regulatory) review processes Demonstrated project management experience Demonstrated ability to track and manage budgets Dynamic leadership with the ability to adapt to change Track record of delivering strong performance in previous roles Strong communication skills, with the ability to effectively influence and lead without direct authority Cardiovascular, Alliance Management and/or launch experience is a plus. Compensation Overview: Princeton - NJ - US: $164,990 - $199,933 Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.