Associate Director / Director - Product Marketing (Boston)
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Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. The Associate Director/Director of Product Marketing will be responsible for developing marketing strategies, creating product messaging, and collaborating with various teams to enhance customer satisfaction and drive growth.
Responsibilities:
Develop an annual marketing plan in collaboration with field marketing
Create go-to-market programs for new offerings, market segments, and geographies
Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
Develop product messaging to be used across all media and customer engagement channels
Empower sales to communicate our products effectively to prospective customers
Lead global cross-functional launch and release marketing initiatives
Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
Build product awareness through PR, article placements, and social media
Proactively identify customer success and bring those stories to life for use in marketing
Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
Create and maintain a library of sales tools, such as customer presentations and competitive materials
Qualifications:
Required:
7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
Able to work independently with little management oversight
Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
Ability to lead and influence across functions
Fast learner, detail-oriented, and must enjoy fast-paced work environments
Proven ability to build relationships with other teams and across all levels
Self-motivated, innovative, collaborative, creative, and analytical
Strong project management skills with exceptional attention to detail
Proven ability to excel in a fast-paced environment
Located in the Eastern or Central timezones
Preferred:
Success bringing innovative B2B offerings to market
Company:
Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Founded in 2007, the company is headquartered in Pleasanton, California, USA, with a team of 5001-10000 employees. The company is currently Public Company. Veeva Systems has a track record of offering H1B sponsorships.
Seniority level Seniority level Entry level
Employment type Employment type Full-time
Job function Job function Product Management
Industries Software Development
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Inferred from the description for this job Medical insurance
Vision insurance
401(k)
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- Location:
- Boston
- Job Type:
- FullTime