Associate Director, Digital Activation

6 Days Old

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. Responsibilities Provide the highest level of leadership on a significant piece of a client’s business. Demonstrate expertise in all digital media principles and apply these to defining, planning and executing against a client’s objectives. Communicate effectively and guide a team of account managers responsible for client service. Lead and foster integration of PHD across all groups within the Agency. Account Management & Business Growth: align with client and drive growth opportunities. Execute client-level alignment and integration inclusive of Investment brief. Achieve client sign-off on contracts, timelines and deliverables. Ensure agency and clients provide all necessary requirements for best-in-class programmatic planning and activation; develop communication plans resulting in consistently delivered requirements. Deep proficiency in integrated PHD partners (buying platforms, data, etc.); plan campaigns based on partner technology capability/functionality. Develop planning objectives and strategies aligned with the client’s marketing direction with a consumer-centric view in strategic thinking. Build and maintain solid client relationships from Strategist to Associate Director level on the client teams, including strategy development, project management, report delivery, and client communication. Maintain productive internal team relationships to meet clients’ needs in a timely and efficient manner. Identify and sell ideas internally, from campaign optimization strategies to client management. Understand a client’s campaign and digital marketing needs to service them effectively and convey needs to internal teams and external partners. Collaborate with the Data Intelligence team to review campaign performance and identify opportunities to improve results. Document and communicate client and campaign milestones, deliverables and decision points with client teams or directly with clients. Understand capabilities and limitations of technologies used (DCPS, DSPs such as DV360, SSPs, CM360, GA, YouTube, etc.) and contribute to new product development and enhancements with planning and analytics teams. Meet regularly with mid-level client counterparts to review performance, develop optimization recommendations, and ensure implementation. Team Management Communicate with the management team on account and group status in a professional manner. Serve as project leader and mentor peers along with junior team members. Identify areas to improve knowledge or skills of junior team members. Lead junior account staff as assigned, providing ongoing feedback, career coaching and direction. Communications Develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners. Deliver and communicate results and campaign milestones in a simple, succinct and compelling fashion. Compensation range and role details: This role lists a pay range and includes benefits such as health, vision, dental insurance, 401(k), flexible spending accounts, vacation and sick leave, paid parental and medical leave, and other benefits. The company reserves the right to modify the pay range at any time. The position is described as hybrid, requiring three days per week in the office with flexibility to align with team needs. Specific in-office days will be discussed during the interview process.
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Location:
New York, NY, United States
Job Type:
FullTime
Category:
Management & Operations