The Role :

The Associate Director, Consumer Marketing, Gyn-Onc will develop and execute consumer marketing strategies for the initial U.S. launch of Genmab’s first wholly-owned asset in the Gyn-Onc space. This critical role will report to the Director, Consumer Marketing, Gyn-Onc and be expected to work closely with the Gyn-Onc Professional Promotion, Digital Strategy, Patient Advocacy and Patient Services teams. Success in this role will require strong leadership, realizing strategic and tactical synergies, and consumer marketing expertise.

The Associate Director, Consumer Marketing, Gyn-Onc is a new role within a growing team. He/she will be a key contributor to the consumer campaign strategy and launch excellence for the anticipated initial indication launch, driving strong alignment and collaboration with cross-functional partners. The ideal candidate will bring recent launch experience (Gyn-Onc or novel solid tumor asset preferred) and a proven track record operating in an emerging/developing organization.

T his role is based out of our Princeton office and requires for you to be on site 60% of the time

Responsibilities Develop and execute patient, care partner and allied health professional marketing strategies and campaigns aligned with brand goals and patient needs. Partner effectively across Gyn-Onc Brand and Digital Strategy teams to implement consumer campaign and messaging across brand ecosystem Act as primary liaison to Patient Advocacy and Patient Support Services teams, ensuring aligned approach across all patient and care partner outreach Lead Congress strategy for Allied Health Professional meetings, as well as advocacy month planning Establish and foster collaborative relationships with external agency partners and internal cross-functional stakeholders at Genmab Collaborate with Legal, Medical, and Regulatory (MLR) teams to navigate review processes and ensure compliance. Translate clinical and scientific data into engaging, accessible educational content across multiple channels (digital, social, print, events). Effectively translate primary & secondary data into insight-driven decision making and actionable strategies Collaborate effectively with Genmab field leadership, CNE Lead and Commercial Learning to support strategic execution and continued optimization of consumer-facing materials Manage project timelines, budgets and all key deliverables aligned to brand goals Stay informed of industry trends, competitor activities, and patient behavior to inform strategy.

Requirements Bachelor’s degree required; advanced degree (MBA, MPH, or related) preferred. 10+ years of marketing experience, with at least 3 years focused on consumer or patient marketing in biotech, pharma, or healthcare. Proven ability to develop integrated marketing campaigns and patient engagement initiatives. Recent launch experience required – ADC, IO, targeted therapy, personalized medicine solid tumor and/or gyn-onc launch experience preferred Accelerated approval (Subpart E or H) experience highly preferred Deep understanding of FDA regulations for direct-to-consumer healthcare communications. Ability to travel domestically up to 25%

Preferred Qualifications Experience working in a highly complex, dynamic environment of an emerging organization strongly preferred – self-starter with strong initiative and solutions-oriented mindset Strong communication and presentation skills Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization Startup, emerging pharma, or new team experience desired Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of results Strong project management and agency oversight experience. Experience working in cross-functional teams, especially in regulated environments. Commitment to corporate culture of innovation, patient-centricity, inclusion and compliance

For US based candidates, the proposed salary band for this position is as follows:

$,.00---$,.00 The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives.

When you join Genmab, you’re joining a culture that supports your physical, financial, social, and emotional wellness. Within the first year, regular full-time U.S. employees are eligible for: (k) Plan: % match on the first 6% of contributions

Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance

Voluntary Plans: Critical illness, accident, and hospital indemnity insurance

Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave

Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support

Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses

About You You are genuinely passionate about our purpose

You bring precision and excellence to all that you do

You believe in our rooted-in-science approach to problem-solving

You are a generous collaborator who can work in teams with a broad spectrum of backgrounds

You take pride in enabling the best work of others on the team

You can grapple with the unknown and be innovative

You have experience working in a fast-growing, dynamic company (or a strong desire to)

You work hard and are not afraid to have a little fun while you do so!

Locations Genmab maximizes the efficiency of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are crafted as open, community-based spaces that work to connect employees while being immersed in our powerful laboratories. Whether you’re in one of our office spaces or working remotely, we thrive on connecting with each other to innovate.