Associate Director& Communications & Public Relations

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Job Description Summary We seek a highly skilled communicator and strategic planner to serve as the strategic Associate Director, Communications & Public Relations. This position is a key communications team member, responsible for elevating the visibility, reputation and leadership voice of our academic health system and its leaders through strategic event planning, expertly crafted messaging and meticulously executed events. Entity Medical University Hospital Authority (MUHA) Worker Type Employee Worker Sub-Type​ Regular Cost Center CC005227 SYS - Communications and Marketing Officer Administration Pay Rate Type Salary Pay Grade Health-34 Scheduled Weekly Hours 40 Work Shift
Job Description
This role blends strategic public relations, executive speech and presentation writing, and event planning to support institutional priorities and engage diverse audiences, including media, faculty, students, providers, community stakeholders, and other key audiences.
Key Responsibilities Strategic Planning and Leadership Collaboration (35%)
Shape events and messaging reflecting the institution’s mission, values, and strategic goals, while resonating with health care, academic, and community audiences.
Collaborate with media relations, marketing, and leadership to ensure message alignment and consistency across platforms.
Monitor current events, health care and academic industry trends, and public sentiment to inform timely and relevant communications.
Support crisis communications and reputation management efforts as needed.
Remarks, Speeches and Presentation Development (30%)
Serve as the principal writer for speeches, remarks, talking points, op-eds, video scripts, thought leadership content, including presentations for senior leaders tailored to diverse audiences, faculty, students, health care professionals, media, government and the public.
Translate complex medical, academic, research and business strategic content into clear, engaging, and inspiring narratives.
Provide strategic counsel on tone, messaging, and delivery for senior leader communications.
Collaborate with internal stakeholders to ensure messaging consistency across channels.
Support leaders in preparing for high-stakes engagements such as commencements, conferences, media appearances, and legislative meetings.
Maintain a library of messaging frameworks, quotes, and institutional storytelling assets.
Other duties as assigned.
Event Planning and Material creation (30%)
Lead the strategy, planning and execution of high-profile enterprise, academic and health events, including press conferences, leadership forums, educational milestones, internal celebrations (in collaboration with Internal Communications) and community outreach initiatives.
Collaborate with cross-functional teams to align event goals with organizational objectives.
Build and align event strategy with public relations goals, institutional strategies, and messaging.
Manage event logistics, budgets, vendor relationships and venue coordination, speakers, production timelines, etc.
Ensure events reflect MUSC brand standards, accessibility, and culture.
Develop event briefs, run-of-show documents, post-event debrief meetings and reports, and other materials as required to evaluate impact and inform future planning.
Develop contingency plans and risk management strategies for high-profile events.
Other duties as assigned (5%)
Preferred Skills
Experience with executive speechwriting and supporting senior leadership in public-facing roles.
Knowledge of branding, visual storytelling, and multimedia content creation.
Existing relationships or proven ability to build relationships with key SC based vendors
Familiarity with academic health systems, medical terminology, higher education governance and government events/terms.
Familiarity with event technologies and platforms.
Proficiency in presentation design tools (e.g., PowerPoint, Canva, etc.).
Knowledge of media relations, branding, and inclusive communication practices.
Crisis communication experience is a plus.
Additional Job Description
Qualifications
Bachelor’s degree in Public Relations, Communications, Journalism, Event Management, or a related field; Master’s degree preferred.
8-10 years of experience in public relations, senior leader communications, and event planning, ideally within health care, higher education, or nonprofit sectors.
Exceptional writing and storytelling skills with a portfolio of speeches and public-facing content. AP style expert preferred.
Proven ability to manage complex, high-profile events and cross-functional teams.
Strong organizational, project management, and interpersonal skills.
Ability to work under pressure, manage sensitive information, multiple priorities, maintain confidentiality and meet tight deadlines.
Physical Requirements
Mobility & Posture Standing: Continuous
Sitting: Continuous
Walking: Continuous
Climbing stairs: Infrequent
Working indoors: Continuous
Working outdoors (temperature extremes): Infrequent
Working from elevated areas: Frequent
Working in confined/cramped spaces: Frequent
Kneeling: Infrequent
Bending at the waist: Continuous
Twisting at the waist: Frequent
Squatting: Frequent
Manual Dexterity & Strength Pinching operations: Frequent
Gross motor use (fingers/hands): Continuous
Firm grasping (fingers/hands): Continuous
Fine manipulation (fingers/hands): Continuous
Reaching overhead: Frequent
Reaching in all directions: Continuous
Repetitive motion (hands/wrists/elbows/shoulders): Continuous
Full use of both legs: Continuous
Balance & coordination (lower extremities): Frequent
Lifting & Force Requirements Lift/carry 50 lbs. unassisted: Infrequent
Lift/lower 50 lbs. from floor to 36”: Infrequent
Lift up to 25 lbs. overhead: Infrequent
Exert up to 50 lbs. of force: Frequent Examples: Transfer 100 lb. non-ambulatory patient = 50 lbs. force
Push 400 lb. patient in wheelchair on carpet = 20 lbs. force
Push patient stretcher one-handed = 25 lbs. force
Vision & Sensory Maintain corrected vision 20/40 (one or both eyes): Continuous
Recognize objects (near/far): Continuous
Color discrimination: Continuous
Depth perception: Continuous
Peripheral vision: Continuous
Hearing acuity (with correction): Continuous
Tactile sensory function: Continuous
Gross motor with fine motor coordination: Continuous
Selected Positions: Olfactory (smell) function: Continuous
Respirator use qualification: Continuous
Work Environment & Conditions Effective stress management: Continuous
Rotating shifts: Frequent
Overtime as required: Frequent
Latex-safe environment: Continuous
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
Location:
Charleston
Job Type:
FullTime