Communication Planning: Shape the Future of Healthcare Marketing Are you a strategic thinker with a passion for unearthing consumer insights and translating them into impactful communication strategies? Do you thrive in a fast-paced environment where collaboration and innovation are celebrated? If so, CMI Media Group wants you! We're seeking a talented and driven Associate Director, Communications Planner to join our dynamic team. In this role, you'll play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving healthcare landscape. What You'll Do: Be the Voice of the Consumer: Dive deep into consumer behavior, leveraging data, research, and your own intuition to identify the audiences most likely to drive business growth for our clients. Map the Journey to Success: Develop comprehensive customer decision journeys, illuminating the path audiences take and informing our planning teams on how to best reach them at every stage. Uncover the Big Idea: Analyze cultural trends, competitive landscapes, and brand insights to unearth the key idea that will resonate across all media touchpoints and fuel a cohesive brand story. Build the Blueprint: Design the communications architecture that guides media plan development, ensuring every tactic and investment decision aligns with the overarching strategy. Lead with Curiosity and Collaboration: Manage primary consumer research projects, facilitate brainstorming sessions, and partner closely with internal teams and external partners to deliver exceptional results. What You'll Bring: 7+ years of experience in communications planning, account planning, media planning, brand planning, or connections planning. A deep understanding of consumer behavior within media, particularly channels relevant to healthcare marketing. (Healthcare experience is a plus, but not required - we value transferable skills and a passion for learning!) A knack for simplifying the complex , translating data and insights into clear, compelling narratives. Excellent written and verbal communication skills you can clearly articulate your ideas and influence decisions. A collaborative and can-do attitude with the ability to thrive in a fast-paced environment while juggling multiple projects. A passion for innovation and challenging the status quo with a positive, constructive approach. Familiarity with digital and traditional media channels and how to effectively deploy them within an omnichannel, full-funnel media approach.

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