Base pay range $110,000.00/yr - $155,000.00/yr Business Overview Barrows is a commerce experience agency dedicated to building the world’s leading experiences for brands and retailers. We combine creativity, strategy, and technology to turn moments of shopper engagement into moments of conversion. From shopper marketing and category transformation to retail toolkits, display design, CX strategy, and store design, we deliver end-to-end solutions that don’t just meet expectations, they reset them. Backed by the scale and innovation of VML and WPP, we bring clients access to the best tools, technology, and talent as a sustainable competitive advantage. What sets us apart is not just what we deliver, but how we deliver it: a global team united by a can do spirit, relentless curiosity, and the belief that remarkable commerce experiences can transform both brands and the people who shop them. Role & Responsibilities Lead the creation of shopper marketing programs from concept development to design and execution Serve as a leader, creative mind, and project manager in one Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing training Proactively drive the process to generate and brief creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client’s business and the audience Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities Accurately deliver design against the required brief and revert Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief Work with the client service team to identify growth opportunities with current and prospective clients Craft the design associated with the client’s brand/project Provide a strong design point of view regarding messaging hierarchy, typography, layout, and color Create strategically sound designs and concepts for in-store communication Develop and implement processes and structures to achieve creative vision Generate exploratory mood boards by gathering literature and internet references Be an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externally Work quickly, independently, and with a can-do attitude Qualifications 8+ years of agency and/or design experience, brand, trade or shopper marketing is preferred Bachelor’s degree in product design, graphic design, or related field Portfolio of prior professional work Shopper experience preferred Solid understanding of CPG shopper marketing Team leadership experience preferred Creative strategy and copywriting experience strongly preferred Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations Experience presenting and successfully selling creative concepts Ability to lead and drive client solutions through ambiguity Ability to adapt to changing priorities Ability to work in the office 4 days a week Salary & Benefits The salary range for this role is $110,000 - $155,000* *exact compensation will be determined based on individual experience Benefits include Unlimited PTO Medical, Dental, Vision (with an option for free medical care!) 401K with a % match Various maternity/paternity leave options Fully funded disability and life insurance options Headspace subscription Wellness Stipend and more.... Seniority level Director Employment type Full-time Job function Art/Creative Industries Advertising Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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