Position Summary DESCRIPTION : The Assistant Director, Annual Giving plays a pivotal role in surfacing, qualifying, and cultivating prospective donors through high-volume virtual outreach. With a goal of conducting 20+ virtual discovery visits monthly, this role is critical in growing our donor pipeline and ensuring strong handoffs to stewardship and major gift teams. The ideal candidate thrives in a fast-paced, metric-driven environment and brings rigor, curiosity, and warmth to every conversation, and is excited by the challenge of surfacing untapped philanthropic potential in a national and regional portfolio of alumni and friends.

OUTCOMES :

Meet or exceed performance benchmarks: 20+ discovery visits per month 80%+ of visits yielding documented qualification status Outreach-to-visit conversion rate >25% 100% completion of follow-up tasks within five business days Provide regular reporting and analysis of personal activity and results, including trends and opportunities for refinement

Add a minimum of 200-250 new qualified prospects to the advancement pipeline annually, categorized by capacity, interest area, and readiness Ensure at least 70% of referrals are accepted by gift officers as accurate and appropriately aligned with their work At least 50% of qualified prospects express willingness to engage in the future

Essential Functions Execute Scalable Outreach (40%)

Use standardized outreach templates (email, text, phone) to connect with unassigned, lapsed, or newly identified prospects Leverage calendaring tools and automation (e.g., Calendly) to increase scheduling efficiency and reduce friction in outreach Partner with data and research teams to prioritize outreach lists aligned with institutional goals Conduct Discovery Visits (35%) Conduct 20+ virtual qualification visits monthly (Zoom or phone) Use a defined question set to assess philanthropic interest, giving potential, and readiness to engage Approach each conversation with curiosity, professionalism, and sensitivity to personal narratives Document & Refer (15%) Record all prospect interactions, outcomes, and qualification statuses promptly and accurately in the CRM Ensure seamless handoffs of qualified prospects to appropriate gift officers, annual fund teams, or stewardship officers based on alignment and stage Track ongoing prospect engagement and status to ensure continuity of relationship building Code and tag prospects accurately for ongoing donor journey mapping Build for Scale (10%) Contribute to refining outreach strategies, communication templates, and visit scripts based on performance insights and evolving donor behavior. Contribute to the development and maintenance of a Discovery Officer playbook for effective discovery engagement for both current and future team members Experience and Education Required Bachelor’s degree required Work history that provides experience in a professional work environment Previous experience in non-profit or higher education fundraising preferred, but not required. Required Skills and Qualifications Skilled communicator with comfort in virtual and phone-based interviews Process-oriented and accountable to measurable results Familiar with donor CRM systems and calendaring tools Passionate about mission-driven engagement and inclusive giving Able to balance rigor with donor-centered empathy Additional Information York College of Pennsylvania is an Equal Opportunity Employer and Non-Discriminatory . For a copy of York College's Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report .