Admissions and Marketing Director

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Avir at Bay City - We are seeking an experienced Admissions and Marketing Director professional to join our team! Plan, coordinate, and implement marketing programs to support organizational objectives. Develop and implement strategies for social media platforms.
Responsibilities: Research, design, and develop marketing materials and monitor production and distribution of marketing materials.
Liaise and correspond with outside vendors, suppliers, public relations, and media contacts.
Prepare press and media releases and prepare and conduct product presentations.
Execute direct marketing campaigns and coordinate and participate in marketing events.
Update company website and social media tools.
Monitor competitive activity and market trends and assess customer feedback.
Track, coordinate, and assemble data to measure outcomes of marketing programs.
Complete admission paperwork with resident or family members.
Provide tours of the facility for prospective admissions.
Ensure rooms are admission ready.
Qualifications: Bachelor's degree or equivalent.
Customer service, marketing, or sales experience.
Proficient in the principles of marketing and knowledge of marketing tools and techniques.
Proficient in relevant computer applications.
Proficient in social media marketing.
Superior written and verbal communication skills.
Previous experience with Nursing Homes.
Benefits: Medical/Dental/Vision Insurance
Ancillary policies including Disability, Accident, Critical Illness, and Hospital Coverage
Voluntary Life Insurance and AD&D
Paid Time Off
Retirement 401K
Unparalleled Corporate Support
Location:
Bay City
Job Type:
FullTime