Who We Are:160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands. The Account Director, Experiential in Chicago, IL will ensure our clients receive superior service while motivating a team of professionals to achieve sustainable results. Our ideal candidate is a demonstrated leader that understands how to drive strategy across the holistic consumer journey but focusing in the event marketing landscape (e.g. events, mobile tours, grassroots, field marketing, large productions, etc.), ultimately to drive conversion. This leader will be responsible for engagement across a large client and should have a proven success rate of increasing growth and profitability across multiple accounts, while leading a team of several individuals and varying talents.
The best candidate for the Account Director - Experiential position must have direct experience in the experiential marketing industry, but also knowledge of delivering digital, mobile and social elements within this landscape. They will also help to deliver the value of our creative work, measurement of programs and drive business results through analytics. Our desired candidate is a trusted and highly collaborative thought leader that can work cross-functionally in a large network organization with a variety of people and work styles.
Responsibilities
Account Management
Manage activity with account teamProvide strategic leadership for brand clients to the respective verticals and channelsPartners with Strategy & Creative team to ensure all needs are delivered correctlyBecome an expert in our client’s competitive landscape, providing POV for the client on best in class, and additional learningsEnsure briefs are received from clients that clearly deliver timing, expectations and budgetsAlign expectations and monitor team’s workflowProvide critical day-to-day supervisionIdentify and suggest Training/Development needsProvide ongoing performance feedback and empower team members
Manage the collective experiential processFrom brief, to strategy, to creative, to production to activation and everything in between
Manage the creative processIn conjunction with the strategy team, brief the creative team either personally or through close oversight of account managers, reviewing deliverables and comp materialsWork with team in the development of concepts and supporting tactics
Responsible for developing scopes of work with clients
Lead development of proposal/deck presentations
High-level thinkingWork with managers to maintain high standards and push forward key insights and ideasIdentify opportunities for incremental businessConsistently provide added-value ideas
Client Service
Provide support to Leadership on effectively managing high-level clients
Build relationships up through our client organization at senior levels
Work with Leadership to contribute ideas effectively for client business plans
Production
Strong understanding of producing various size events, types of materials, fabrication of elements, cost perimeters and production timelines
Work across several vendors in conjunction with the Production team to deliver the best work, but drive efficiencies within client budgets
Finance Management
Manage revenue and forecast projections
Manage resources to ensure client profitability
Work with Leadership for overall staffing/resource allocation
Manage client billing and financial status reports at a higher level
Strategic Thought Leadership
Work with Leadership to guide upfront planning process
Partner with strategic planning and creative teams for concept development
Work with Leadership to develop measurement criteria for all projects, holding appropriate team accountable for results
And All Along the Way
Always conduct oneself in a professional manner, focused on the success of the team and agency
As a manager and rising agency leader, a clear and consistent management style will ultimately help your team below as well as above
Maintain control and steer all conversations toward successful resolution of issues
Include your manager to help mentor cross-functionally, as you have visibility to the wider team
Requirements
Bachelor’s Degree in Communication, Marketing, Advertising or similar
Enthusiasm for the promotions/experiential/advertising/retail marketing fields
12+ years of experiential/event marketing within a client or agency environment
Experience in the airline and hospitality industries a plus
Excellent management skills, with the proven experience to lead a team and client with confidence and magnetic, intelligent, strategic leadership
Excellent oral and written communication skills
Team player who is positive and upbeat with high potential for coaching and mentoring
How We Work
WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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$105,000 annually$140,000 annually160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.